Pejawar mutt panchanga6/11/2023 This perceived environmentally friendly set of ideals, combined with the dominant apolitical disposition of transglobal yoga practitioners, allows a Hindu expansionist agenda to be infused through the global popularity of yoga. I assert that the shared core of these Vedic ideals is the pursuit of a sustainable world, which is expressed by the Sanskrit term dharma (ethical principles). The aim of this paper is to map out the semantic boundaries of these utopian visions through a phenomenological approach. This episteme can be loosely articulated as a set of 'Vedic' ideals. I refer to this shared idiom as a yoga-inflected narrative, which is powered by the Sanskrit episteme. In similar ways, Hindu supremacists, led by the likes of the Sangh Parivar, use a shared semantic assemblage that intersects and overlap with the conscious rhetoric of transglobal yoga. These shared interpretations are directly influenced by the marketing strategies of the transglobal yoga industry's production of desire. There are individual articulations of yoga-inflected lifestyles that form dominant narratives. This draft will finally be published in the next issue of Asian Ethnology 78(2) later this year.
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